My boss at CBS television told me to come up with a creative way to promote the new talk radio station they had acquired. I thought about all the different social issues that deserve discussion, and after a few days I delivered him this powerful ad.

The annual Mud Boggs race is a one of a kind event in Southeast Alaska, where contestants build their own off-road vehicles and race them through a trail of mud that's over two feet deep. I made this commercial for a very enthusiastic audience, revved up and ready to go for the 2008 season.